Quatro pequenos documentários centrados nas parcerias público-privadas na África Ocidental ganharam um prémio Platina e três prémios Ouro no prestigiado 2024 Viddy Awards.
Produced by Creative Associates International on behalf of USAID’s West Africa Trade & Centro de Investimento, os vídeos fazem parte de um pacote que explica as inovações, outcomes and transformative nature of the U.S. government-supported program in 17 países.
“Creative continues to demonstrate its ability to implement high-quality programs and document these locally focused efforts with outstanding storytelling,”diz Leland Kruvant, President and CEO of Creative.
The communications work, which includes videos, photos, articles and more, helps businesses, parceiros locais, communities and the client better explain how programs like the Trade Hub are having a sustainable impact on businesses, their employees and the larger communities, says Kruvant.
The 17-country program catalyzed economic growth in the region by attracting private investment, fortalecer redes empresariais e impulsionar os setores agrícola e comercial na Nigéria, Senegal, Costa do Marfim, Gana e outros países da África Ocidental. The five-year program ended in September after generating more than 60,000 new jobs and drawing a four-to-one ratio of private investment for each U.S. dollar.
The four short documentaries that earned awards this year are:
- Platinum for non-broadcast long-form videos (environmental issue) | Extremos de intemperismo: Melhorar a resiliência das terras agrícolas da Nigéria
- Gold for non-broadcast long-form videos (public service/activism) | Nigéria: Rakiya Ali, agrônomo, defensora das mulheres & agricultor
- Gold for non-broadcast long-form videos (company overview) | Conectando as mulheres rurais do Gana ao mercado internacional: A história do Nuts for Growth
- Gold for non-broadcast long-form videos (company overview) | Cuidando do gado, construindo futuros
Production team merits
Contributing to the production of the Platinum award for the video about weathering extremes and the Gold award for the video about the female agronomist include Michael J. Fraude (producer, scriptwriter and director) Jim Huylebroek (photographer and videographer), Michael Ijegwa-Adaji (field producer), Pariesa Brody (video editor of agronomist), Charlotte Bellis (video editor of weathering extremes) and Blessing Lass (field coordinator).
Contributing to the production of the Gold awards for the videos about Ghana’s rural women and nurturing livestock include Pariesa Brody (producer, scriptwriter and director) Jim Huylebroek (photographer and videographer), Charlotte Bellis (video editor) and Rhoda Tsivanyo, Blessing Lass and Bamba Fall (field coordinators).
Estabelecido em 1995 by a group of videographers, editors, produtores, writers and directors, these founding members sought to honor excellence in all aspects of video production. Desde então, the competition has attracted tens of thousands of entries from more than 100 países. This year’s winners include entries from the United States, Canadá, Spain and Argentina. The Viddy Awards competition is administered and judged by the Association of Marketing and Communication Professionals.
