Keyla Rivera leads strategic HR initiatives and drives process improvements and efficiency at Creative. With a focus on optimizing organizational processes and implementing innovative HR systems, she enhances efficiency and compliance across Creative’s global HR operations. Her leadership bolsters employee engagement and fosters a positive organizational culture.
Keyla manages HR operations for U.S.-based employees, expatriates, and international staff. She develops streamlined HR workflows, integrates advanced HRIS solutions, and ensures regulatory compliance. Her strategic approach transforms HR functions into essential business partners that support Creative’s mission worldwide.
With over 20 years of experience in HR management and business process reengineering, Keyla has a proven track record of driving operational efficiency and organizational growth. Before joining Creative, she significantly improved processes and company profitability as Business Administrator and Operations Team Lead at Page After Page Business Systems Inc.
Keyla holds a Global Executive MBA from EAE Business School – Universidad Rey Juan Carlos in Madrid, España, and a bachelor’s degree in industrial engineering from Universidad de Lima in Peru. Fluent in Spanish, she volunteers with Food Justice DMV, supporting Latin immigrant communities through food deliveries and advocacy.